Salesforce Automation

How to connect Salesforce to Apollo.io

Stop dealing with missing contact intelligence. This guide shows you how to automatically Enrich Data in Apollo.io whenever New Lead happens inside Salesforce.

Salesforce
Salesforce
Trigger
→
Apollo.io
Apollo.io
Action

Why automate this workflow?

Manual processes introduce delays and errors. With this automation you real-time prospecting updates. It runs 24/7 so your team never misses key context.

Step-by-step implementation

  1. 1

    Create a scenario in Make.com

    Sign up or log in. Click "Create a new scenario" and choose Salesforce as the first module.

  2. 2

    Configure the trigger

    Select New Lead inside Salesforce. Authorize your account and set any filters you need.

  3. 3

    Add the Apollo.io action

    Choose "Enrich Data" and map fields from the trigger. Test once and turn it on.

FAQ

Is this integration free?

Yes. The free tier of most automation platforms supports a few hundred operations per month—perfect for piloting.

Do I need to code?

No. Everything is handled via drag-and-drop builders. Advanced users can still inject custom logic if needed.